Every day, the world watches 1 billion hours of YouTube videos. The platform’s immense popularity has transformed it from an entertainment channel to a powerful monetization tool for businesses and personal brands. So, if you’re interested in making money on YouTube with what you do, now is a great time to get started.
Today there are 6 ways to monetize the channel on YouTube.
Advertisement. You can get income from ads that are integrated into the video automatically.
Sponsorship. You can offer subscribers bonuses for a monthly subscription.
Sale of souvenir products. Of course, you can distribute it through your own online store, but now YouTube offers to embed widgets for buying souvenirs directly from the viewing pages.
Super chat and super stickers. You can offer the guests of the live broadcast to make a donation, and for this to get access to superchat and superstikers – they help to make the messages more noticeable.
YouTube Premium. You can earn income for the views of users who have subscribed. Special content is not needed for this.
Direct advertising. You can collaborate with third-party brands that are willing to pay for a mention in your videos.
01. Become a YouTube Partner
Once you start a YouTube channel, you can join the YouTube Partner Program to get access to special monetization features, including the ability to serve ads, display merchandise and more.
While joining is completely optional, it does give you access to a variety of channels for making money, including Premium subscription fees and a merchandise shelf. Here’s how to become a YouTube Partner.
In order to join the program, you’ll need to become a successful YouTuber. The criteria for joining are that your channel has to reach 4,000 watch hours and 1,000 subscribers within the past 12 months. Only once you’ve met or surpassed these numbers can you apply to become a YouTube Partner. If you want to speed up this process, you can buy our special services for monetization and join the YouTube Partner Program right after making an order.
Provided you meet the necessary requirements, you can submit an application to join the program following these steps:
- Go to the top right of the YouTube homepage. Click your account icon and select Creator Studio.
- On the left-hand side, click Channel. Then, select Status and Features.
- Under the box that says Monetization, click Enable.
- Agree to the YouTube Partner Program Terms.
02. Sell merchandise
Another way to make money on YouTube is by selling merchandise. You can offer products you’re already selling on other platforms, or you can create a new collection based on your channel’s content. Keep in mind that you’re far more likely to make sales if your videos already have a fan following, so focus on building your popularity before you start producing such products.
Once you’ve created your products and set up a website, spread the word by promoting them in your videos. Think of creative ways to present the merchandise to viewers, such as wearing or using it or featuring customers with your products.
Conclude your videos by reminding users to like, subscribe, and check out your website. You should also add a link to your online store in the description section so that users can navigate seamlessly to your website and make a purchase.
03. Donations and subscriptions
A sponsorship subscription is an opportunity to regularly support the channel for loyal fans. Subscribers pay a monthly fee to support the author, and in return, they are entitled to bonuses:
- additional content and early access to new videos;
- invitations to closed communities in social networks;
- unique emojis and so on.
The next option for additional earnings is collecting donations during live streams. To do this, the video hosting offers its own solution – “Superchat”. “Superchat” is available for channels that have live streams and monetization enabled.
04. How to enable YouTube Premium
To receive income from YouTube Premium, no additional actions are required. If your content is watched by viewers who have a paid subscription, you will receive a portion of the funds from its cost. Payments are based on the views of all your videos that meet the principles of the community.
05. Create sponsored content
If your channel gains traction, you can become an influencer and make money on YouTube with sponsored content. Once you have a large and engaged following, you may be able to profit by endorsing branded products.
How much money can you make on YouTube?
Now that you know how to make money on YouTube, you’re probably wondering whether you can earn enough for it to be a full-time job. These stats provide some insights into how much YouTubers make:
- Google pays 68% of their AdSense revenue to the video creator. That means that for every $100 an advertiser pays, Google will pay you $68.
- YouTube advertisers pay an average of $0.18 per view of their ads.
- This means a YouTube channel can receive $3-5 per 1000 video views, on average.
The amount you make from other YouTube monetization strategies – whether it’s selling merchandise or creating affiliate content – depends on your marketing efforts and the number of fans you have. As with many things, the answer isn’t black-and-white. You might start out making some extra cash on the side – and later, with enough hard work and persistence, make a comfortable living out of it. We recommend experimenting with different monetization options to find the choice that’s best for you and will make you the most money.
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